Central Marketing Group (CMG)

Central Marketing Group (CMG) is a prominent retail brand distributor and operator in Thailand and Vietnam, established in 1950 and headquartered in Bangkok. As a subsidiary of Central Retail, CMG manages a diverse portfolio of over 40 well-known international brands in sectors such as fashion, beauty, watches, footwear, and home products. The company employs more than 3,000 people and serves as the exclusive distributor and licensee for many iconic global brands. CMG specializes in brand distribution, retail operations, and comprehensive brand management services across Southeast Asia. Its core functions include omnichannel marketing, retail expansion, and enhancing in-store experiences through technology. The company has experienced significant growth, with a 35% increase in net retail sales in 2022 and plans for a 20% revenue increase in 2023, supported by substantial investments. CMG's brand portfolio features renowned names like CASIO, DYSON, GUESS, and CALVIN KLEIN JEANS, among others, targeting younger and more affluent consumers with a seamless shopping experience.