AJE Group (Thailand) — Big Cola

Grupo AJE is a Peruvian multinational beverage company, recognized as one of the largest drinks manufacturers globally. Founded in 1988 in Ayacucho, Peru, it has established itself as the 5th most significant Latin multinational. The company operates in over 20 countries across Latin America, Asia, and Africa, with its headquarters in Lima, Peru, and a holding company in Spain. AJE employs around 13,000 people and generates annual revenue of $1.6 billion, reaching more than one million retail outlets worldwide. AJE offers a diverse portfolio of eight global consumer packaged goods brands, including Big Cola, Sporade, and Cielo. Its product range encompasses colas, flavored soft drinks, beer, energy drinks, bottled water, and ready-to-drink tea, among others. The company targets consumers in mid to lower income segments, providing high-quality products at competitive prices. AJE has also embraced digital transformation, utilizing AWS solutions to enhance its operations and improve efficiency across its extensive network.