MA
Messe Atlas
Solutions

Built for the team running pipeline, not pitching it.

Atlas is the shared data layer underneath four anchor industries and the broader B2B event economy. Pick your angle — the same directory, four very different jobs-to-be-done.

For Exhibitors + sponsors

Stop walking trade shows blind

Pre-event prospecting, sponsorship benchmarks, post-event lead enrichment — all backed by the canonical event graph.

Day-to-day jobs

  • Find decision-makers attending an event before you go
  • Benchmark sponsorship pricing across the vertical
  • Enrich post-event business-card scans into qualified leads
  • See which competitors are exhibiting alongside you
  • Identify cross-event audience overlap between anchor + adjacent shows
Persona
Exhibitors + sponsors
Typical entry path
  • 1Browse the relevant industry
  • 2Save a view for the cohort you care about
  • 3Reveal contacts or export to your stack
For Event organizers

Source sponsors, speakers, and exhibitors from one directory

Audience research, competitor analysis, sponsor pipeline — Atlas is the shared intelligence layer for trade-show operators.

Day-to-day jobs

  • Audience research: who attends competing events in your vertical
  • Sponsor pipeline: identify lapsed sponsors of adjacent shows
  • Speaker discovery: people who've spoken at related events
  • Exhibitor recruitment: companies exhibiting at related shows
  • Year-over-year audience-shift signals per vertical
Persona
Event organizers
Typical entry path
  • 1Browse the relevant industry
  • 2Save a view for the cohort you care about
  • 3Reveal contacts or export to your stack
For Agencies + consultants

One data layer, every client account

Multi-client trade-show coverage with reusable saved views, citation-grade data for client decks, and API access for white-label reports.

Day-to-day jobs

  • Multi-client coverage across verticals from one workspace
  • Reusable saved views per client account
  • White-label reports via the federated read API
  • Citation-grade data for client decks + RFPs
  • Bulk reveal credits scoped to project tags
Persona
Agencies + consultants
Typical entry path
  • 1Browse the relevant industry
  • 2Save a view for the cohort you care about
  • 3Reveal contacts or export to your stack
For Researchers + analysts

Methodology-disclosed counts, citation-grade where we can cite

API access without rate limits at the Enterprise tier. CSV/JSON/Parquet exports. Cross-vertical analytics for industry reports + academic work.

Day-to-day jobs

  • API access without rate limits (Enterprise tier)
  • Methodology page discloses every count + ingest source
  • CSV / JSON / Parquet exports for analysis pipelines
  • Cross-vertical analytics for industry reports
  • MCP server for agentic research workflows
Persona
Researchers + analysts
Typical entry path
  • 1Browse the relevant industry
  • 2Save a view for the cohort you care about
  • 3Reveal contacts or export to your stack

Not sure which fits?

Free tier gives you public directory access, the weekly briefing, and full event profile pages. Paid tiers (Starter / Team / Enterprise) unlock reveal credits + API access — currently sales-led while we onboard the first cohort.

The Atlas Briefing

Weekly intelligence on the global event economy

Exhibitor patterns, sponsor migrations, M&A signals, year-over-year audience shifts. Mondays in Bangkok time. Free.