Methodology

How we count, compare, resolve, and verify

Every numeric claim Messe Atlas publishes links back to a methodology page that documents how the metric is computed, what we trust, and what we don't. Citation requires knowing methodology — neutral platforms differentiate by transparency.

Exhibitor counting
How Atlas counts exhibitors per event edition — sourcing, deduplication, booth-merge handling, parent/subsidiary attribution.
Entity resolution
How Atlas decides whether two scraped records refer to the same company — the deterministic ladder, the LLM-assisted disambiguation pass, and the operator-review safety net.
Sponsor tier resolution
How Atlas reconciles sponsor-tier labels across events with non-standard tier vocabularies, and the bands we publish in pricing benchmarks.
Editorial neutrality
How Messe Atlas covers competitor events alongside Messe Asia's own — and why the platform layer accepts the paradox.

How we count, compare, resolve, and verify

Exhibitor counting

Entity resolution

Sponsor tier resolution

Editorial neutrality