MA
Messe Atlas
Product

The data layer underneath every B2B event you care about.

One data layer of companies, contacts, and events — wrapped in a workspace, a federated API, and a compliance layer that B2B teams can build on. Atlas powers Pride Show, Agential Cannabis, Composites Bridge, and Live Long Fest; the same data fabric is now opening to other operators.

Company graph

Canonical company graph

One row per business — never a duplicate to reconcile.

75,000+ deduplicated organizations with parent-subsidiary linkage. When Reed Exhibitions APAC and Reed Exhibitions plc both appear in two source feeds, Atlas merges them into the canonical entity and preserves the parent reference for portfolio-level analysis.

  • Parent → subsidiary → exhibitor-record relations preserved
  • Multi-source enrichment merged into one canonical record
  • Industry tags, HQ country, employee-size signal, domain
  • Daily entity-resolution pass on new ingest
People graph

People at scale

1.7M contacts across the event economy — reveal on demand.

Most B2B platforms charge per profile and hide the directory behind a sales call. Atlas surfaces every lead's existence up-front, and you spend reveal credits only when you need the verified contact details.

  • Searchable by seniority, function, company, event attendance
  • Lead → searched → revealed → verified state machine
  • Per-org reveal log (audit trail for compliance)
  • Bulk reveal flow for cohort-level outreach
Event graph

Event intelligence

2,800+ events. 3,200+ editions. 33,000+ exhibitor appearances.

Cross-referenced with the organizer + venue-operator graph so you can answer portfolio-level questions: who's the biggest exhibitor at BITEC, which sponsors went dormant after 2023, what verticals overlap between Pride Show and Live Long Fest.

  • Editions tracked back through historical event programmes
  • Activity bands: upcoming / in-progress / recent / historical
  • Recurrence tracking (annual / biennial / triennial / one-off)
  • Venue intelligence layer (BITEC, IMPACT, QSNCC, etc.)
API + MCP

Federated read API + MCP

Wire the directory into your sites, dashboards, or AI agents.

Atlas exposes a service-token REST API and an MCP server so external event sites, internal dashboards, and AI agents (Claude, Cursor, custom GPTs) can read the canonical graph in real time. Read-only by default, scoped by tier, audit-logged on every call.

  • Service-token authentication with per-token scopes
  • REST endpoints for companies, events, persons, editions
  • MCP server for agentic workflows
  • Rate-limit dashboards + per-call audit trail
Workspace

Operator workspace

Built for the team running pipeline, not pitching it.

Workspace primitives that pipeline-runners actually need on a Tuesday morning: bulk reveal credits, CSV ingest with smart column mapping, saved views, watchlists, audit trail per action, engagement logging tied to projects.

  • Bulk reveal — multi-select then confirm credit spend
  • CSV ingest with column-mapping and dry-run preview
  • Saved views + per-operator watchlists
  • ⌘K command palette for navigation + engagement logging
Compliance

Compliance-first

Per-jurisdiction data-request flow with statutory windows.

Cross-border contact data carries legal weight — PIPL in China, PDPA in Thailand and Singapore, GDPR across the EU. Atlas treats compliance as a first-class product surface, not a checkbox.

  • Public data-request form (no account required)
  • Statutory windows tracked per jurisdiction
  • Erasure execution anonymizes downstream engagement
  • Sensitivity tiers per region

Plugs into how you actually work

Atlas isn’t another tool to switch into — it’s the data layer your stack reads from. MCP, REST, CSV, saved views, and audit-grade exports come standard.

MCP server

Connect Claude, Cursor, custom agents to live directory data.

CSV ingest

Drop a CSV — column mapping + dry-run preview before commit.

Saved views

Re-runnable filters with delta highlights between visits.

Audit trail

Per-action log of who did what, exportable for compliance.

Start with the free directory

Free tier (1 seat) unlocks public directory + the Briefing. Paid tiers are currently sales-led — see the pricing page for the conversation framework.

The Atlas Briefing

Weekly intelligence on the global event economy

Exhibitor patterns, sponsor migrations, M&A signals, year-over-year audience shifts. Mondays in Bangkok time. Free.