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Linktree is a link-in-bio platform that allows creators and businesses to combine multiple links into a single, customizable landing page. Founded in 2016 by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys, the company is based in Australia and has grown to serve over 24 million users. Linktree addresses the challenge of social media platforms that permit only one external link in profile bios, making it easier for users to direct audiences to various resources. The platform operates on a freemium model with four subscription tiers, including a free option and a premium tier that offers advanced features like payment integration and analytics. Linktree has formed strategic partnerships with companies like PayPal and Shopify, enhancing its functionality for e-commerce. It also features integrations with social platforms such as TikTok and GoFundMe. With a significant market share in its category and a valuation of $1.3 billion, Linktree ranks among the top 400 most popular websites globally.