Tat

The Tourism Authority of Thailand (TAT) is a government organization under the Ministry of Tourism and Sports, established in 1979. Its primary mission is to promote Thailand as a top tourist destination globally while supporting the development of the tourism industry and protecting the environment. TAT aims to drive sustainable tourism experiences and operates as a hub for tourism data, statistics, and professional training. TAT's marketing initiatives include well-known campaigns such as "Amazing Thailand" and "Discover Thainess." The organization focuses on high-value international tourists and aims to enhance tourist experiences through various strategies, including safety measures and promoting unique activities. TAT also offers services like tourism data platforms, promotional campaigns, safety certifications, and stakeholder collaboration tools. Its recent initiatives include the "Trusted Thailand" certification program to build confidence in tourism post-pandemic and the "Ignite Tourism Thailand" vision targeting significant revenue growth by 2025.