Singapore Tourism Board

The Singapore Tourism Board (STB) is a statutory board under the Ministry of Trade and Industry, established in 1964. Its primary role is to develop, regulate, and promote Singapore's tourism sector, which is a vital part of the country's economy. STB oversees various aspects of tourism, including strategic planning, global marketing, and the regulation of hotels, travel agents, and tourist guides. The board has played a significant role in transforming Singapore into a popular destination, with a vision of creating a vibrant and inspiring environment for both leisure and business travelers. STB focuses on industry and capability development, employing data analytics and technology to enhance competitiveness. It promotes Singapore's attractions through storytelling and strategic partnerships, while also organizing events and supporting infrastructure that benefits both locals and visitors. Headquartered at Tourism Court, STB fosters a collaborative and innovative culture, emphasizing continuous learning and development within the tourism sector.