Ssup Group

SSUP Holdings, also known as SSUP Group, is a prominent Thai beauty and wellness company founded in 1976. The company specializes in cosmetics, personal care, and health products, operating under several well-known brands, including Oriental Princess, Cute Press, Bisous Bisous, LALIL, and GNC. SSUP emphasizes Thai heritage and sustainability, utilizing over 126 botanical extracts in its product formulations. With a strong commitment to innovation, SSUP has established a significant presence in the market, serving millions of customers through various channels, including e-commerce and over 700 specialty stores across Thailand. The company also focuses on employee development and welfare, employing around 3,500 personnel. SSUP's diverse brand portfolio caters to a wide range of consumer needs, from sustainable cosmetics to health solutions, and includes initiatives like the Katanyu social enterprise, which supports Thai education.